Six weeks. Then I leave and you keep it.

Consultants are built so the engagement never ends. This one is built to end, on a date you know at the start. In week five I don't attend at all, because a system that only runs when I'm in the room is not a system.

The six weeks

Who it's for

Companies of 50 to 5,000 people, sweet spot 100 to 1,000. The buyer is the CEO, CRO or VP Product: the seat accountable for whether it sells. Not the CTO, because this is commercial work and engineering and commercial are different problems.

Price and the gate

$30,000 under 250 people. $50,000 for 250 to 5,000. 20% off if you let me write about the work, with you approving how you are portrayed. I take six of these a year, which is the honest number for work I do personally.

Every Handover starts with a Teardown, ten days and $3,500. It has talked people out of this as often as into it.